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Inside each of our cells are tiny powerhouses called mitochondria

We all want the energy and vitality to do the things we love today - and for as long as possible. By taking care of our health, we look after every cell in our body. These tiny, cellular powerhouses, called mitochondria, produce our physical and mental energy.

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The statistics

20%

of the body's energy powers the brain

Our solution contains components that act in synergy to boost mitochondrial function. Energy generated by the mitochondria powers brain cells. Brain energy is vital to carry out key cognitive functions such as learning and memory.

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80%

of the body's energy goes to muscles during activity

To release energy our muscle cells need healthy mitochondria. Muscles power our bodies via storing energy for when its needed. Our nutritional solution contains components that act in synergy to support natural energy production from within the cell.

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Opportunity areas

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Cognitive health

By improving energy efficiency in brain cells, we can improve their ability to sustain these important cognitive functions.

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Reinventing energy

Consumers are seeking alertness and stamina without a stimulant or sugar "crash". Energize the category with ATP.

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Sports performance and muscle

Taking care of muscle by regular movement and physical exercise has immense benefits for lifelong health.

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Healthy aging

We can’t choose our parents, nor can we stop the passing of time, but we can set the goal of healthy aging.

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Key collaborations & partners